HELLO FROM FRED & ETHEL'S HOUSE: Chevrolet Turns 100 Years Old

Chevrolet was "born" on November 3, 1911, in Detroit, Michigan, making today its 100th birthday. From the 2011 Electric Volt to the 1914 Chevrolet Royal Mail roadster, Chevrolet has a history of producing some of the world's most iconic cars and trucks. On November 3, 1911, Swiss immigrant Louis Chevrolet and U.S. entrepreneur Billy Durant founded the Chevrolet Motor Car Company. Today, Chevrolet is one of the best-known automotive brands, not only in the United States, but around the world. The golden Chevrolet bow-tie still stands for iconic design and the spirit of optimism that inspired Louis Chevrolet to emigrate to America more than 100 years ago.